Conducting a Content Audit

A content audit is a comprehensive review of your existing content to assess its performance and relevance. Here’s how to conduct an effective content audit:

1. Inventory Your Content

List all your content assets, including blog posts, videos, and social media posts.

2. Analyze Performance

Use analytics tools to evaluate how each piece of content is performing in terms of traffic, engagement, and conversions.

3. Identify Gaps

Look for content gaps where new topics or updates are needed to meet audience needs.

4. Make Recommendations

Based on your findings, create a plan for updating, repurposing, or removing content.